Mobile Mining Equipment Database: This ongoing research project was initiated by Parker Bay in 1997 and involved the development of a PC-based file containing the current location of more than 24,000 pieces of large surface mining equipment. More than 30 clients have availed themselves of this data in some form to utilize in their planning and marketing efforts. Based on thousands of hours of primary research, this database is a unique business tool available to industry participants through controlled subscription. For further details see: Equipment Database
Product Development Survey & Market Analysis: Developed and conducted fax/phone survey for mining equipment supplier aimed at identifying potential customers’ demand for new generation of equipment along with customer requirements (e.g. features, scale, support, etc.). Project also included analysis and forecast of demand within context of existing products, end-user developments and related influencing factors.
Corporate Strategic Development and Planning Support: Working with the mining market division of a large equipment supplier, Parker Bay provide extensive proprietary market research to define the parameters of the market for both the client’s existing product offerings, and competitive and complementary equipment. Geographic and mineral market segments and major customer groups were define to provide the client with a comprehensive market definition from which to develop a long-term strategic plan.
Product Line Analysis, Survey & Forecast: An equipment supplier sought an independent appraisal of the market for one of their product lines to include extensive input from mines. Parker Bay developed a detailed questionnaire and conducted phone surveys with mines worldwide utilizing qualified in-country personnel to conduct the surveys. Results were incorporated into a broader market evaluation and used to develop a long-term forecast.
Company Analysis for Investment Appraisal: Provided detailed business analysis of mining equipment segment of multi-billion-dollar industrial conglomerate for investment banking firm. Report contained primary research and data on product offerings, markets, customer base and competition including detailed statistics on market size, geographic segmentation, and market share.
Merger Research: Worked with a large capital equipment company ($100MM+ revenues) being acquired by a major competitor to provide information needed for FTC filing and subsequent anti-trust review. This project involved working with the company being acquired and the Washington, D.C.-based law firm specializing in anti-trust work. The Parker Bay Company reviewed the company’s internal documents and files, their sales/marketing data, and related information. Working with the anti-trust attorneys, arguments were developed and data compiled and analyzed to support the merger. Presentation materials were supplied to the client and attorneys for meetings with the FTC. The project entailed approximately 300 hours of work by the Parker Bay Company and culminated with FTC approval of the merger.
Used Equipment Valuation: A consultant working with an owner/operator of large materials-handling equipment sought assistance in determining the fair market value of seldom-traded used machinery. Parker Bay conducted an extensive search of published and internet sources, then contacted mining equipment manufacturers, equipment operators, used mining equipment sales companies, and industry consultants/equipment specialists to determine the market potential and pricing for the subject used machinery if placed for sale.
